Back Up the Bus on White Copy OR: Hey, what happened to my serifs? If you’re looking for visual impact, let’s be honest: white text reversed out of a colored background can certainly deliver. Like all good printing-related things, it’s most effective when we understand the potential as well as the limitations. First, let’s state the obvious: [...]
Monitor vs. Proof vs. Print - Why Can They All Look Different? OR: Why doesn’t the proof match my screen? You’ve designed your job, you love the color and you send it off to the printer. It sails through preflight and a couple of days later you receive your high quality Epson color proofs. The color isn’t [...]
The Master of Pages is Pulling Your Strings! OR: Is this going to twist my mind or smash my dreams? The answer to that question is obviously no since Master Pages are beautiful things when used correctly. Specifically, we’re going to cover how to set up a master page so that your page numbers and slug lines don’t [...]
The Great Lakes Graphics Association (GLGA) has announced that CPC Printing & Promotions of Onalaska, Wisconsin is a multiple winner in the 2015 Graphics Excellence Awards (GEA) competition. The judging was concluded on March 17-18, 2015, by a team of independent judges. The GEA is one of the largest printing competitions in the nation. CPC won [...]
Not Like Keeping a New Year’s Resolution OR: Can high image resolution be counterfeited? You sent your job to the printer, and the preflight report you received says you have some low-res images. What could be the harm in opening those photos and punching in a higher resolution in the Image Size window? That should fix the problem, [...]
The right coating can make or break your print project, and each project may need something different. CPC Printing and Promotions wants to make sure that your piece turns out the best possible. Whether you want protection against moisture, dirt, overall wear-and-tear or if you want to enhance your work aesthetically, the coating you choose [...]
How to Create a Metallic Look without Metallic Ink OR: Adding some bling bling without the cha-ching ching! Oh, those lovely metallic inks, adding their shiny, attention-getting glitz, glamour and class to printed pieces all around the world. Sigh… Too bad it’s just not in the budget. Too bad the metallics are spot color inks. Too bad there’s [...]
The Good, the Bad and the Ugly OR: What difference does it make what goes over the fold? Time now for a quick review. A gutter jump is any kind of element that continues from one page, across the gutter (or fold) to the opposite page. This can be text, line art, or a photo. Gutter jumps [...]
March 12 was the deadline for entering the annual 2015 Graphics Excellence Awards (GEA), sponsored by the Great Lakes Graphics Association (GLGA). Entries for these awards are submitted by Illinois, Indiana and Wisconsin printing companies, where a vast amount of America’s commercial printing is produced. Prior to submitting our CPC entries, we enlist our own [...]
The Anatomy of Gray OR: Why doesn’t my four color gray look…gray? Here’s how the dictionary defines it: gray n 1: a color between white and black; having a neutral hue. The current Pantone color library available in InDesign offers 11 different cool grays and 11 different warm grays. And that doesn’t include all the other versions [...]
