Prepress Two Cents

/Prepress Two Cents

HOW TO BUILD AN AD THAT ROCKS! (Or at least rolls with the punches)

Monday morning, 8:00 am Salesperson: “We’re going to put an ad in the local tourism magazine. I want you to build one.” You: “Sounds great! What are the specs for the ad?” Salesperson: “We’re going to go with a half-page advertisement.” You: “Super. Horizontal or vertical and what are the dimensions for that?” Salesperson: “Well…half a page. Probably [...]