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Children Prefer to Read Books on Paper Rather than Screens

A new study by Science Direct reveals why children prefer to read paper books. There is a common perception that children are more likely to read if it is on a device such as an iPad or Kindles. But new research shows that this is not necessarily the case. In a study of children in [...]

Children Prefer to Read Books on Paper Rather than Screens2019-12-23T13:32:29-06:00

Going Paperless Does Not Save Trees

A new study commissioned by Two Sides explains why the popular “go paperless – save trees” slogans are misleading and false. CHICAGO (February 8, 2016) - Today, Two Sides North America released a new study outlining key facts on why paperless initiatives do not save trees. Findings point to mounting evidence that loss of markets for [...]

Going Paperless Does Not Save Trees2019-12-23T13:32:29-06:00

PREPRESS TWO CENTS: 22 Shades Better

The stunning sequel or possibly prequel. If you’ve decided to enter the mysterious world of Warm and Cool Gray, then this handy-dandy little chart will be your guide. Our previous article, 22 Shades of Gray, explained the consistency issues that plague these colors during printing. We also suggested that you experiment to find better builds [...]

PREPRESS TWO CENTS: 22 Shades Better2019-12-23T13:32:29-06:00

PREPRESS TWO CENTS: Web Printing

And They All Printed Happily Ever After Once upon a time…there was a Happy nBusiness that lived in a prosperous kingdom. At first the Happy Business only needed a few catalogs once or twice a year. As it grew, the Happy Business needed more and more catalogs. This was great except for the cost of printing more catalogs. What to [...]

PREPRESS TWO CENTS: Web Printing2019-12-23T13:32:29-06:00

PREPRESS TWO CENTS: The Registration Swatch

What it is and Why You Should Avoid it! OR: What do you mean avoid it? Isn’t it a super-cool, rich-black substitute? Ah, the mysterious registration swatch, designed for manually drawing crop marks. How often do you do that? Seldom? Never? Certainly there are some legitimate uses for this swatch. However, in our corner of the printing [...]

PREPRESS TWO CENTS: The Registration Swatch2019-12-23T13:32:29-06:00

PREPRESS TWO CENTS: RGB vs. CMYK COLOR MODE

What Difference Does it Make? OR: Why can’t I print the brighter RGB colors? It happened again: you sent your job to the printer, and the preflight report you received says you have some RGB images. What’s the big deal? One color mode is pretty much like the other, right? Wrong. Let’s look briefly at color models. No device [...]

PREPRESS TWO CENTS: RGB vs. CMYK COLOR MODE2019-12-23T13:32:29-06:00

PREPRESS TWO CENTS: Color: Monitor vs. Proof vs. Printed

Monitor vs. Proof vs. Print - Why Can They All Look Different? OR: Why doesn’t the proof match my screen? You’ve designed your job, you love the color and you send it off to the printer. It sails through preflight and a couple of days later you receive your high quality Epson color proofs. The color isn’t [...]

PREPRESS TWO CENTS: Color: Monitor vs. Proof vs. Printed2019-12-23T13:32:29-06:00

PREPRESS TWO CENTS: Improving Image Resolution 

Not Like Keeping a New Year’s Resolution OR: Can high image resolution be counterfeited? You sent your job to the printer, and the preflight report you received says you have some low-res images. What could be the harm in opening those photos and punching in a higher resolution in the Image Size window? That should fix the problem, [...]

PREPRESS TWO CENTS: Improving Image Resolution 2019-12-23T13:32:29-06:00