Catalogs may seem like an outdated medium for marketing but print catalogs can help your business stand out from the competition. Catalogs may help your company gain a competitive edge because many people prefer reading physical media as opposed to digital. A catalog allows the customer to slow down and enjoy the marketing experience. Catalogs deliver ease, convenience and relaxation. People engage with catalogs at a deeper level. A physical experience makes memories and connections. The stories and images in a catalog can inspire and allow the consumer to escape from daily stress. People can disconnect while paging through a catalog.
Why Print Catalogs Can Help Your Business Stand Out from the Competition?
The average time a consumer spends looking at a catalog is 15.5 minutes long. Consumers tend to hold onto their catalogs for several weeks. Catalogs provide strong customer retention. One is likely to read and keep a catalog. Online marketing is passive, direct mail catalogs are active, proactive and tactile. Catalogs influence purchase decisions, they have a stronger influence than websites or tv ads.
· Catalogs provide better recall over longer periods of time
· Stronger brand associations
· Deeper emotional connections
Neuroscience research supports the value of physical catalogs as a complement to digital communications. Physical media leaves a longer-lasting impression.
Now that you know how print catalogs can help your business stand out from the competition, we can determine whether digital printing is the best option for your job, contact CPC Printing and Promotions today for help with your next digital printing project. CPC Printing and Promotions has produced world-class commercial printing for nearly 60 years, including award-winning magazines and catalogs. Get started by contacting us and letting our experts help you with a quote. Email or call us at 608.781.1050 or 800.658.9032