Promotional giveaways are a great way to connect with your audience; everyone loves a giveaway! These giveaways can have a lasting impression on your brand, but in order to do this you need to choose the right item for the promotion. This can be surprisingly challenging as there are so many options here with many different ways of handling this promotion. That’s why we grabbed a few tips from our experience with successful promotional giveaway items.
Know your audience – The most important first step is knowing what you are trying to accomplish with your promotion. Who do you want to reach with the promotion and what do you want to display with it? A good promotion is aligned with your brand and your brand's ideals. You want what you stand for to be at the forefront of any promotion. For example, if you are a company committed to clean water, promoting metal water bottles would be a good idea.
Keep in mind the time of year – The time of year you are doing this promotion in is going to matter for how many people are interested! For example, if your giveaway item is winter gloves, running your promotion in the summer is not a good idea. You need some kind of promotional material that is useful during the current time of year to really attract attention to yourself.
Quality over quantity – Many companies try and go for quantity when they do a giveaway promotion. They get a ton of cheap items and have many winners, but this can be harmful to your goal. Cheap promotional items draw less of an interest. This will lead to less people paying attention to your promotion, which is counterintuitive. What your promotional item is also reflects heavily on your business. Having a quality item as a promotional item will help customers know you care about quality in your own products as well!
If you stick to these tips when trying to pick your next giveaway item for your promotion, you are sure to pick a winner and have a ton of interest in your brand. For all giveaway materials needed, feel free to reach out to CPC and we will help make this promotion shine!
At CPC, we provide magazine printing services as well as catalog printing, manual printing, direct mailers (including postcards and flyers), tourism guides, and promotional services for businesses throughout Minnesota, Wisconsin, Iowa, Illinois, Indiana and all regions of the United States and beyond. Our commercial printing services are relied upon by small business owners, large corporations, government organizations, print brokers, and advertising agencies, as well as other commercial printing companies. Contact us today for world-class customer service on your next magazine printing project.
