CPC Printing & Promotions specializes in magazine, catalog, and postcard printing services in Wisconsin and all over the Midwest. We handle everything from prepress to post production finishing and mailing. Trust us with your commercial printing needs. Learn more about our capabilities and see how we can help you reach the mailboxes of your customers with postcards, magazines, catalogs, brochures, newsletters & more.

At CPC Printing and Promotions, our heatset web offset printing specialties include catalogs, magazines, manuals, inserts, tourism guides, calendars, direct mailers, and other medium-to-high-volume, high-quality commercial printing products.

Web Offset refers to the use of rolls, or “webs,” of paper supplied to the printing press. Webfed presses are divided into two general classes: “heatset” and “coldset.” Heatset presses utilize drying lamps or heaters to cure or “set” the inks instantly. On a coldset press, the ink dries through absorption into the paper.

Heatset Presses can print on both coated (slick) and uncoated papers, while coldset presses are mainly restricted to uncoated paper stock, such as newsprint. The speed of webfed presses far exceeds that of sheetfed presses and can provide distinct cost advantages. The heatset presses at CPC are custom designed and finely calibrated to produce the highest-quality printed products available.

At CPC, our sheetfed printing specialties include sell-sheets, brochures, newsletters, postcards, coupons, covers for catalogs and magazines, and other high-quality commercial printing products.

Sheetfed refers to the process of individual sheets of paper or paperboard being fed into a press via a suction bar that lifts and drops each sheet into place. Sheetfed presses are built in various sizes and are commonly used for producing shorter production runs. Mechanical registration ensures that the imagery appears in the same position on every sheet.

Finishing is the general term that encompasses cutting, trimming, folding, binding, and other post-production processes. It also refers to specialized decorative processes such as embossing, debossing, foil stamping, and die cutting.

Saddle Stitching and Perfect Binding are the two most commonly-used methods for binding products such as catalogs and magazines.

With Saddle Stitching, wire staples (or stitches) are driven through the spine to fasten a stack of folded sheets together. This is commonly seen in magazines, newsletters and other such publications. Newsweek, Time, Business Week, and other similar magazines provide an example of saddle stitching.

Perfect Binding, also called adhesive binding, is a method of affixing pages to a cover or spine by means of glue. An adhesive material is applied to the spine edge of the book block and a cover stock is wrapped around it. Common examples of perfect-bound publications include paperback books, telephone books, and higher-page-count catalogs and magazines.

At Crescent Printing, we provide a comprehensive menu of professional mailing services for distributing your catalogs, magazines, EDDM postcards, and any other direct mail products. To ensure that your direct mail marketing is distributed effectively, our mailing services include first-class mail, bulk mail, saturation mail, co-mail and more.

Using state-of-the-art software, we prepare your mailing in accordance with the latest U.S. Postal Service requirements, which allows us to pass deep postage discounts directly to you.

Allowing us to handle your mailing services offers these valuable benefits:

  • Fast turnaround you can rely on
  • Eliminating the cost of having your printed product shipped to you
  • Removing the hassle of coordinating third-party mail houses
  • Take advantage of lowest postage rates

Plus, we will help you stay on top of the latest news and information that could impact your mailing!

Mailing Services Include:

  • Processing your mailing list files
  • CASS/DPV certification to standardize addresses
  • Presorting and USPS documentation for maximum postal discounting
  • Drop shipping analysis for additional postage discounts
  • NCOA-48 processing
  • Inkjet setup and addressing
  • Poly-wrapping
  • Scratch-offs and affixing
  • On-site USPS verification and delivery to the Post Office
how paper is made
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What About Your Next Commercial Printing Project?

Crescent Printing Company has produced world-class commercial printing for nearly 60 years, including award-winning magazines and catalogs. Get started by contacting us and letting our experts help you with a quote.
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