Prepress Two Cents

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PREPRESS TWO CENTS: CROP MARKS: THE SEQUEL

The Horror Continues OR: The Rise of Marks Gone Bad No, we’re not just updating our previous article about crop marks and pretending this is something new. So put on those cheaters if you need them and keep reading. Many publications include ads or other types of files that are provided from outside sources. A [...]

PREPRESS TWO CENTS: CROP MARKS: THE SEQUEL2020-05-21T10:51:07-05:00

PREPRESS TWO CENTS: CLEAR! Clear Overrides, That Is

Are you a fan of control and consistency? If so, then Paragraph Styles are probably already your friends. These little gems not only allow you to quickly format large chunks of text, they can help you locate and eliminate certain text problems as well. As you know, black text needs to be colored with the [...]

PREPRESS TWO CENTS: CLEAR! Clear Overrides, That Is2019-12-23T13:32:28-06:00

PREPRESS TWO CENTS: YOU THINK YOU’RE SO PERFECT! Perfect Bound Cover, That Is

OR: Am I going to be howling mad that my file isn’t perfectly perfect for perfect bound? Let’s be honest: there’s something about a perfect bound publication that says it’s a piece worth hanging onto. The square spine and heavier cover stock suggest that the content is meant to be referenced again and again. A [...]

PREPRESS TWO CENTS: YOU THINK YOU’RE SO PERFECT! Perfect Bound Cover, That Is2019-12-23T13:32:28-06:00

PREPRESS TWO CENTS: YOU SPIN ME RIGHT ‘ROUND, BABY Straight talk about spiral binding

OR: Is this going to spiral out of control like a record? Have you been thinking about producing a catalog, manual or workbook? Does a spiral binding makes sense from a user’s standpoint because it’ll lay perfectly flat when it’s open? With spiral binding there’s no irritating tendency for the book to snap itself shut, [...]

PREPRESS TWO CENTS: YOU SPIN ME RIGHT ‘ROUND, BABY Straight talk about spiral binding2019-12-23T13:32:28-06:00

PREPRESS TWO CENTS: You think you’re so perfect!

Let's be honest: there's something about a perfect bound publication that says it's a piece worth hanging onto. The square spine and heavier cover stock suggest that the content is meant to be referenced again and again. A feeling of permanence is implied. Here are some tips for working with instead of against the nature [...]

PREPRESS TWO CENTS: You think you’re so perfect!2019-07-23T17:04:08-05:00

PREPRESS TWO CENTS: CLEAR! Clear Overrides, That Is

Are you a fan of control and consistency? If so, then Paragraph Styles are probably already your friends. These little gems not only allow you to quickly format large chunks of text, they can help you locate and eliminate certain text problems as well. Read More

PREPRESS TWO CENTS: CLEAR! Clear Overrides, That Is2018-11-30T15:38:37-06:00

PREPRESS TWO CENTS: Text In Photoshop

In the printing industry, it’s pretty much an accepted standard that an effective resolution of 300 dpi is high-resolution. (See a previous article for the difference between actual resolution vs. effective resolution.) Which means that when ink is put to paper, you will get a high-quality reproduction of your image. So no matter what, as [...]

PREPRESS TWO CENTS: Text In Photoshop2019-12-23T13:32:29-06:00

PREPRESS TWO CENTS: Obey Your Master of Pages

The Master of Pages is pulling your strings! (Is this going to twist my mind or smash my dreams?) The answer to that question is obviously no since Master Pages are beautiful things when used correctly. Specifically, we’re going to cover how to set up a master page so that your page numbers and slug [...]

PREPRESS TWO CENTS: Obey Your Master of Pages2019-12-23T13:32:29-06:00

PREPRESS TWO CENTS: 22 Shades of Gray

The Romance and Thrill. . . or the guilty pleasure of building Warm and Cool Gray! When graphic artist Annabella Silver began to design a magazine, she encountered Warm Gray and Cool Gray color swatches that were beautiful, inspiring, yet intimidating. Thrilled by their subtlety, she began to color gradients, text, and backgrounds with those [...]

PREPRESS TWO CENTS: 22 Shades of Gray2019-12-23T13:32:29-06:00

PREPRESS TWO CENTS: Double, Double, Toil and Trouble!

Since when does Shakespeare have tips for naming images? While the Bard was many things—author, playwright, poet—as far as we know, he wasn’t a graphic designer. But we think the witches of Macbeth were onto something when they warned of Double Trouble. How so? What happens if you accidentally use two images with the exact [...]

PREPRESS TWO CENTS: Double, Double, Toil and Trouble!2019-12-23T13:32:29-06:00