Digital marketing has been dominating marketing strategies but traditional techniques still remain effective. Brochures are still relevant, particularly business brochures, because of their very simple and summarized content, paired with bold design and typography. Before deciding on its content, you have to give your business brochure a purpose first. Some may include selling a product or service, informing, hosting an event, or showcasing photography. Whatever the case may be, look forward to tips that you need to include in your brochure.
Business Brochure and Relevant Content & Design
• Define Your Target Audience
Having a clear goal in mind for your business brochure helps pinpoint who your target audience will be. Knowing your audience can influence the message, communication, design, and imagery.
• Use Only Relevant and Summarized Content
Brochure space is limited so make the content brief and concise. Follow a structure and help lead the audience to take in information the way you want them to understand. Design flow also helps lead potential customers to read in the direction you want them to follow.
• Include a Unique Selling Point
Your competition is selling the same product or service as you are. How do you differentiate yourself from them? Be sure to point out an added value to using your service or product.
• Add Call to Action and Contact Information
Last but not least, include a call to action, contact information, and a QR Code to help potential customers reach out to you faster and more conveniently.
Contact Us Today!
In need of a business brochure design for an upcoming event or trade show? At CPC Printing and Promotions, we offer professional brochure printing, folding, and finishing options available to meet the specific needs of your business or organization. Contact us today for a quote!