Catalogs have a long shelf life and are a very powerful marketing tool. Working with a catalog printing service can greatly increase the visibility of your business and brand. This allows businesses to showcase feature products and services, including important details like warranty information, options, sizes and other details. These are all information that loyal [...]
Marketing professionals learn that catalog printing is still relevant today more than ever. If you have a business and are not making use of catalogs, then you are behind even if you are ahead in digital technology. Read on to understand why a catalog for your business. Trusting Brand Awareness Although it is easier to [...]
High-quality printed marketing materials have become very important in branding your business when its pieces are uniform and well-designed, which makes it all work together. In many cases, these marketing materials are the first to make contact with your customers. If your marketing materials are lacking in appearance, this could communicate to your customers that [...]
Catalog Print has a unique purpose - direct sales. With catalog printing helping your business, your business can be more profitable when you directly reach out to both new and existing customers. Reaching out to new customers may not yield in too many sales but can still get your brand and identity across. At the [...]
Not only does a catalog for your business specify what products and services you offer, but it also shows who you are, what you have to offer, and your highlights. You can showcase a small product or service by doing a small number of catalog prints. You can even personalize your business catalogs to fit [...]
Did you know that Pantone announced their Color of the Year as Classic Blue? This color is described as “regal, restrained and boundless” by many writers, including Pantone’s vice president. You can choose to utilize all of what Classic Blue is, whether in nature or in people. Or you can choose to push boundaries and [...]
Growing your business is all about bringing your product or service to as many people out there who are in your target market. However, sometimes, it may feel as if there is so much noise out there that it is hard to get your business noticed! All of this can all be very frustrating but [...]
Catalog printing may seem like an outdated medium for marketing but print catalogs can help your business stand out from the competition. Catalogs may help your company gain a competitive edge because many people prefer reading physical media as opposed to digital. A catalog allows the customer to slow down and enjoy the marketing experience. [...]
As 2018 comes to a close, let's take a look at some of the emerging top catalog printing trends. Catalogs Are Embracing Authenticity Today's consumers are acutely aware of any content that is not authentic. In the past, customers may have been impressed with photoshopped photos but today's consumers may find this sort of marketing [...]
