As 2018 comes to a close, let’s take a look at some of the emerging top catalog printing trends.
Catalogs Are Embracing Authenticity
Today’s consumers are acutely aware of any content that is not authentic. In the past, customers may have been impressed with photoshopped photos but today’s consumers may find this sort of marketing as discreditable. People appreciate realistic images of models that look like real people. Today’s readers are more impressed with authentic content than with perfection, and they want to see content that they can relate to.
Catalogs Are Delivering Value to Readers
Catalogs can only turn into sales if they deliver value to their readers. For example, a company in the food industry may include creative holiday recipes and kitchen hacks that they know will bring value to their customers.
Catalogs Utilize Creative Storytelling
One of the most effective catalog printing trends today is storytelling. When companies tell a story about their products, it captivates readers as nothing else can. Storytelling engages people emotionally, and it allows you to connect with your audience. Consumers are being bombarded and overloaded with content, and they will only pay attention to captivating content.
Catalogs Are Becoming a Key Player in Multichannel Marketing
Multichannel marketing is when companies engage with their target market through different channels. Some examples of these channels are catalogs, websites, and email marketing. Customers often use multiple channels throughout the buying process, and when companies engage with their customers through these channels, they give them the option of utilizing the one that they feel most comfortable using.
Tear-Out Coupons
Everyone loves a great deal and who can resist a good coupon? Coupons can be a great way to gain customers information by asking them to send in their email address to activate the promotion.
If you are looking for catalog printing services anywhere in the U.S., call Crescent Printing Company (CPC Printing and Promotions) to learn more about the latest catalog printing trends and for all of your commercial printing needs.
