If you have any issues with the way color is turning out in your print projects, we are sure it’s because you may not know the difference between CMYK (cyan, magenta, yellow, black) and RGB (red, green, blue) color models. To put it simply, RGB is best for websites and digital communications, whereas CMYK is [...]
Businesses often have many various types of print media to help them target their audience in many different ways, varying in all ages, preferences, and platforms. Print media can heighten your company’s professional presence and give customers an even greater impression of your business. Skipping out on a networking opportunity means missing out on the [...]
High-quality printed marketing materials have become very important in branding your business when its pieces are uniform and well-designed, which makes it all work together. In many cases, these marketing materials are the first to make contact with your customers. If your marketing materials are lacking in appearance, this could communicate to your customers that [...]
When you outsource to a professional printing company, you gain all of the benefits of an expert. A professional in the printing industry can inform you about materials that can best benefit your company, as well as guide you to making a design that fits with your company image. The reasons provided below will give [...]
Not only does a catalog for your business specify what products and services you offer, but it also shows who you are, what you have to offer, and your highlights. You can showcase a small product or service by doing a small number of catalog prints. You can even personalize your business catalogs to fit [...]
Printed media may seem like a dying medium, but that is not the case! Recent research is finding that millennials are more receptive to the printed word than digital marketing. Print marketing is seen as more credible to many recipients than digital marketing. Our brains take longer amounts of time deciphering printed media than digital [...]
When having magazines or brochures professionally printed, you may have to determine what is the best way to bind your publication. What are the different options for doing that? You will want to weigh the pros and cons of saddle stitch vs. perfect bound for your publication. Saddle stitch and perfect bound are both commonly [...]
In the past, business owners needed to use print services for their subscription-based business. It was not until the advent of the internet and then its rampant growth that business owners moved solely to digital communication with their subscribers. Like with any shiny new thing, people were excited, and businesses were trying to replace print [...]
Subscription-based businesses are increasing at an astronomical rate. Â The subscription-based business is the wave of the future. Â It is the business model for practically every industry. Some examples of popular subscription-based businesses include meal services, wine and beer clubs, coffee clubs, pet toy and treat subscription boxes, and beauty box subscriptions. Â Pretty soon everything [...]
