Not only does a catalog for your business specify what products and services you offer, but it also shows who you are, what you have to offer, and your highlights. You can showcase a small product or service by doing a small number of catalog prints. You can even personalize your business catalogs to fit [...]
Print marketing may seem like a dying medium, but that is not the case! Recent research is finding that millennials are more receptive to the printed word than digital marketing. Print marketing is seen as more credible to many recipients than digital marketing. Our brains take longer amounts of time deciphering printed media than digital [...]
When having magazines or brochures professionally printed, you may have to determine what is the best way to bind your publication. What are the different options for doing that? You will want to weigh the pros and cons of saddle stitch vs. perfect bound for your publication. Saddle stitch and perfect bound are both commonly [...]
In the past, business owners needed to use print services for their subscription-based business. It was not until the advent of the internet and then its rampant growth that business owners moved solely to digital communication with their subscribers. Like with any shiny new thing, people were excited, and businesses were trying to replace print [...]
Subscription-based businesses are increasing at an astronomical rate. The subscription-based business is the wave of the future. It is the business model for practically every industry. Some examples of popular subscription-based businesses include meal services, wine and beer clubs, coffee clubs, pet toy and treat subscription boxes, and beauty box subscriptions. Pretty soon everything [...]
